Last week I turned in a proposal for my new book Pockets of Pretty. Yay! I’ll keep you posted on the progress, I’m super psyched!
As part of a book proposal I had to write a marketing plan. It’s not enough to write a book these days; you gotta show publishers how you plan to sell this thing.
I began the marketing plan by sitting down and listing all the people I knew: morning show producers, editors, publicists, bloggers, companies who would sponsor parties, stores that would sell my book. It was pretty impressive. That’s one good thing about getting a little “long in the tooth,” you accumulate a lot of contacts. ;)
I sat back and thought to myself, “Ok, this list is pretty great. But you really want to sell this book? Its time to go balls to the wall!” What I meant was that it was time to turn it up to 11. Like off the charts, no holds barred, guns blazing!
I took a deep breath and typed: “Robyn Moreno is a marketers dream.” Then proceeded to tell them all the ways I am such a bad-ass: from my Emmy nomination, to my previous books, to the fact that I can stand on my head for five minutes. Basically, I threw everything in there but the kitchen sink. I looked it over, pumped my fist in the air, and hit send.
That felt good. That felt ballsy.
I don’t know about you, but I used to have some serious cojones. In college, I saw Latina magazine on the newsstands and declared right then and there that was where I was gonna work. I moved to New York City and walked into their offices with my resume—without an appointment or contact—and walked out with a job. True story.
Fast forward and life knocks you around a bit. You get fired; you get dumped; people tell you awful things that you believe are true.
So you get scared. You lose your confidence. You start to “play it safe.” You think to yourself “Hey, if it hasn’t happened already, maybe it’s not gonna happen.”
Guess what, the only way to guarantee that your dreams don’t happen is by not having the balls to at least TRY and make ‘em happen.
I look back at the girl I was at 20 that was fearless, and I’m so proud of her. But would I want to be her again? No.
Back then I had a lot of heart and a lot of ego, and not much experience. Now, I have a much deeper (almost-broken) heart, loads of experience, and purpose that is derived from knowing that fulfilling my potential is the best way to serve the world. And that is power.
So my challenge to you today is to do something ballsy. Something that scares the bejeezus out of you. Whether its asking your boss for the raise you’re due; buying the ticket to Paris you’ve been putting off; going up to the dude at the bar; or declaring you actually might be ready to be a parent.
Remember: “If not now, when?”
I love you. You got this. Go get ‘em.